Speaker - Let’s talk business on Monday, 24 April 2023 | 10.00-13.30
Michelle McLeod is responsible for managing Baillie Gifford’s commercial sponsorship, which predominantly supports literary events as well as a small number of professional sports sponsorships.
Baillie Gifford is leading investment management firm, headquartered in Edinburgh where the majority of their 1,800 staff are based. The firm has offices in Europe, North and South American and Asia and service clients from across the globe. The sponsorship team manage over 30 commercial sponsorship relationships across the UK, US, Europe and Asia, including 18 literary festivals and the UK’s preeminent non-fiction prize, the Baillie Gifford Prize for Non-Fiction. The firm also supports a further 16 local arts charities as part of its corporate philanthropy.
Michelle has over 20 years’ experience in marketing, and has managed sponsorship relationships on the brand side for over 15 years. She has experience across the private, public and charitable sectors, and has worked with some of the world’s most prestigious brands. She has a BA in Business Studies, an MSc in Marketing and she is a Member of the Chartered Institute of Marketing and the European Sponsorship Association.