Arts Festivals Summit 2019

EFA and the Castell de Peralada Festival invite colleague festival makers for the In Situ Insight - Festivals in the digital era. If you are interested in knowing more about and discussing the opportunities of the digital era for your work, don’t miss the opportunity to participate in this day designed for you and hosted by the Castell de Peralada Festival.

1 day of discussions and presentations by and with your peers regarding impact of technology in the heart of today’s society, the transformation of the audience experience in our festivals and how we can make better use of digital media to attract new audiences.

Get insight in how festivals can attract more awareness from millennials through authentic viral communication campaigns. Also the way critics communicate underwent a transformation, with a whole new group of critics in your audience who share their opinion about your festival on social media.

After the day in the delightful setting of Peralada the evening continues in Barcelona, at the Gran Teatre Liceu, with a presentation by Agustí Filomeno (Marketing and Commercial Director) about Technologies in our Society.

Last but not least enjoy Anton Rubestein’s DEMON, an opera in three acts with Libreto by Pavel Alexandrovich Viskovatov. Conducted by Mikhail Tatarnikov and directed by Dmitry Bertman.

 THE FESTIVAL | Is held in the town of Peralada, in the setting of Peralada Castle and its gardens. A location that makes it unique, in such an ideal setting as the Empordà and the Costa Brava. The complex houses four music venues: The Castle Park Auditorium, the Carme Church, the Carme Cloister and the Cotton Club Terrace.

A WORLD-LEADING PROGRAMME | The Castell Peralada Festival has three central pillars: opera, dance and the Summer of Music, an umbrella title for other musical styles such as jazz and pop. The common aim of the three strands is to present great artists of international renown. Over 60 operas have been programmed, many of them in-house productions, and we have staged over 170 concerts and more than 40 ballet companies have performed here. 

Programme | 8 May 2018

10:00 | Introduction by Oriol Aguilà, Artistic Director of the Festival
- Festival introduction
- A creative view for our festivals
- The continuous change
- Does the importance of our festivals venue and framework remain unbeatable?

10:45  | Coffee break

11:00 | Debate with Francesc Casadellà, Festival Communication and Digital Strategy 
- Technologies in our society’s hearts
- The transformation of the audience’s experiences in our festivals
- New format in the digital experience: does our programme planning on cinema attract new audiences?
- The viral communication is our young audience’s heart
- How to attract millennials to our festivals?
- The transformation of critics: the audience’s opinion on social media value

12:30 | Debate 

13:30 | Guided tour

14:00 | Lunch at El Grill del Celler offered by Festival Castell de Peralada

16:55 | High Speed Train to Barcelona

18:00 | Gran Teatre Liceu

18:45 | Speech : Technologies in our Society (45’) - Agustí Filomeno, Marketing And Commercial Director

20:00 | Demon, Anton Rubinstein (tickets offered by the Theatre)
Rubinstein’s masterpiece about the demon’s love obsession
Approximate running time 2h 35m

22:35 | Dinner offered by EFA

Transport

From Barcelona, by the AP-7 (E15) motorway, exit 4 Figueres, signs to Llançà – Portbou. From France, by the AP-7 (E15) motorway, exit 3, signs to Llançà-Portbou.

High Speed Train Ave and Avant to Figueres – Vilafant.

Flight to Girona; the Girona – Costa Brava Airport is 40 minutes far from Peralada by car.

Recommended Hotels

The Castel de Peralada has made a pre-reservation in these hotels. If you prefer to book other accommodation inform us at registration.

Ramblas Boqueria

In front: the Ramblas avenue. Behind: the picturesque Boquería market. And, inside: design, boldness, freshness and maximum comfort to make your stay in the very centre of Barcelona a memorable one. That is what the brand-new Exe Ramblas Boquería, hotel in Barcelona Ramblas, offers you.

203,50€ VAT included (with breakfast)

Oriente Atiram Hotels Ramblas

Oriente Atiram Hotels is located in  ‘Las Ramblas’, has a fantastic central location just near to the Gothic Quarter, next to ‘Plaza Catalunya’ and the famous ‘Boqueria’ market, 1 minute from the metro station ‘Liceu’ and less than 500 meters from ‘Port Vell’ of Barcelona. Housed in a nineteenth century building, with Wi-Fi access for our customers.

166,47€ VAT included (with breakfast)