Some insights into ways to effectively utilise communications when it comes to promoting arts, classical and traditional music festivals with limited capacities. Attracting and engaging audiences is a key issue in the arts world. You need to appeal to completely new sectors and demographics but also communicate with your existing target groups. Looking around for know-how on how to achieve this, I have often been confronted with one problem: Many of the best practice examples and common knowledge out there are based on looking at how big players work. But how corporations use YouTube and Facebook or how the biggest and brand-advertisement-driven popular music festivals communicate with their audience does not apply to our work at Piranha Arts. Read the full blog by Paul Bräuer on Festival Bytes.

(Photo: Clark James)