New Partners to contribute to EU Project “ (a)Live Now”

20 October 2020

Initiated by EFA and after two years of existence, and its 2300 registered festivals today are embarking on its next phase. “ (a)Live Now” is a new partnership project with various stakeholders from the festival field to broaden’s scope and make more alive than ever. It kicks off in October under the Creative Europe programme

Together with five partners, (a)Live will bring local content on arts and arts festivals from various perspectives to the attention of audiences worldwide.

We will invest the next 2 years to develop examplatory mechanisms, toolkits and ways to bring to full life on the levels of cities and national/regional tourism agencies together with the input of academia, of the media and our main partners: arts festivals. 

The partners of this unique new cooperation model include: offers information about arts festivals across 45 countries, highlighting one of Europe’s most important assets, its variety of cultures, languages and art forms. It guides international audiences, festival lovers, festival makers, artists, travellers, academics, journalists, bloggers, policy makers, city developers and all stakeholders through the world of Europe’s diverse cultural space. It is rooted in and steered by the festivals’ community with the support of the European Union.

Whether you are a festival lover, a festival maker, a traveller, a journalist, a policy maker… has something for you. We are glad to be able to work out examples of how cities and tourism officers can use and refer to this pan-European platform for arts festivals and bring its contents to the attention of arts lovers worldwide”, Kathrin Deventer, Secretary General of the European Festivals Association. 

Looking forward to develop this project together! Great potential, amazing partners.” Bart Becks, President and Chairman of EURACTIV Media Network.