Please find herewith the keynote speech by Mr Joachim Sartorius, General Director of the Berliner Festspiele, held on the occasion of the conference on Festivals and media in the framework of the EFA General Assembly in Luxembourg from 16 - 18 June 2006: [http://efaextra.efa-aef.eu/efadoc/4%5CRede%20Sartorius%20DE%2Epdf]German version, [http://efaextra.efa-aef.eu/efadoc/4%5CRede%20Sartorius%20FR%2Epdf]French version, [http://efaextra.efa-aef.eu/efadoc/4%5CRede%20Sartorius%20EN%2Epdf]English version.