Structure

Rarița Zbranca

Programme Director of Cluj Cultural Centre

Rarița Zbranca has extensive experience in arts management, curating, cultural research and advocacy. She is the Programme Director of the Cluj Cultural Centre in Romania, where she co-designs strategies and programmes harnessing the role of culture as a resource in society.

She is also a co-founder of the AltArt Foundation, an organisation dedicated to experimental approaches to art, technology and society, and a co-founder of Fabrica de Pensule, an independent collective space for contemporary arts in Cluj-Napoca. She is a member of the culture committee of the Economic and Social Council of Romania. She is also a member of the Strategy Group of the “A Soul for Europe” initiative, and a board member of the Balkan Express network. 

Her areas of interest include the contribution of art to well-being and health, cultivating care and capacity for fair and sustainable working models in culture, and culture as a driver for social transformation and sustainable development. Among others, she co-authored the ”CultureForHealth Report. Culture’s contribution to health and well-being. A report on evidence and policy recommendations for Europe” (2022).

She was a key member of the team preparing the bid of the city of Cluj-Napoca for the 2021 European Capital of Culture title and has coordinated the elaboration of the Cultural Strategy of Cluj-Napoca for the last three planning periods.

She has previously worked in the field of media and democracy for various organisations including, Ethnocultural Diversity Resource Center in Cluj-Napoca and Soros Foundation for an Open Society Romania. She studied Photo-Video-Digital Image at the University of Arts and Design and Journalism at Babes-Bolyai University in Cluj-Napoca.

Rarița Zbranca