AFS 2024 Speakers
Peter Florence
Initiator of European Festivals Forest
Speaker – Denis de Rougemont Labs – Let’s talk about Money on Monday, 13 May 2024 | 11.00 – 15.00
Facilitator – Festivals and Sustainability on Tuesday, 14 May 2024 | 10.00 – 12.00
Peter Florence is Director of The Conversation at St Martin in the Fields in London. He founded the Hay Festival in 1988 and has since established and consulted for 18 festivals around the world from Brazil to Bangladesh and in Europe from Belfast to Budapest.
He is a Trustee of the Baillie Gifford Prize and the Deborah Rogers Foundation. He is a jury member of EFFEA (and previously of EFFE), and a Friend of Oxfam. He was awarded a CBE for services to Literature and Charity, and is a "Colombiano de Corazon”.
He was educated at Cambridge and the Sorbonne. He lectures on creative industries and cultural regeneration. In 2022 he cofounded the European Festivals Forest.