From 13 October to 7 November 2010, the Festival Internacional Cervantino (FIC), an annual multi-disciplinary festival, takes place in the city of Guanajuato/Mexico. The programming of the festival includes music, opera, theatre, dance, art exhibitions, literary seminars and film. In 2010, the FIC started to digitise, catalogue and archive all the historical values gathered in the previous years. The new festival website was launched at the occasion of the kick-off of the 2010 festival Edition. Thanks to a strong media partnership the website disseminates information through a broad variety of tools including a multimedia section (radio, video, photos etc.), virtual museums, live streaming and on-demand video. A news archive aims to preserve the historical contents but also to supply contents for distribution via TV channels, radio stations and websites. Furthermore, it can be translated into 29 languages. “The Festival Internacional Cervantino is a forum for constant reflection and analysis of the different artistic proposals. This has allowed the local artists to compare their creations and themselves as artists so they can enrich and update their way of conceiving art. In the same way the audience has become more critical and demanding,” once said Lidia Camacho, General Director Festival Internacional Cervantino, in an interview with EFA. The Festival Internacional Cervantino has taken place uninterruptedly since 1972, the year in which it was created in the city of Guanajuato, which was founded in 1546 and is today considered as Cultural Heritage by the UNESCO. The festival tends to balance popular and classical art forms, and offers both traditional and avant-garde performances. Every year, more than 70 different productions and 100 performances are offered in 10 venues by artists coming from some 30 countries. Special productions of opera, theatre and dance are offered, along with new music works.